(Main)streaming English Dubs

With ‘original’ content from a growing diversity of languages, Netflix has become playground for audiovisual translation. Given that outsources its localisation, it been able to rely on practitioners in consolidated industries create revoiced and subtitled versions adhere industry conventions. Although subtitling long the mode localising mainstream products (films series) into English, initiated new trends an Anglophone dubbing traditionally reserved niche products, by bringing foreign-language distribution mainstream. The illusory novelty English dubs, debuted at turn 2017 Netflix, facilitated experimentation strategies. In burgeoning English-dubbing industries, located mainly Los Angeles London, standardisation, domestication foreignisation strategies are being used (Hayes 2021; 2022). order elucidate emerging norms strategies, this article we present corpus Netflix’s dubs 82 Castilian-Spanish films TV series analyse main adopted studios involved. Lay summary original many languages need translate these other led experimenting with different ways translating content, such as creating subtitles or dubbed (replacing dialogues voices speaking another language). For importing “foreign” (e.g. Spanish productions) language, translation series, but also cartoons videogames. As translation, they have professionals well-established industries; however, case live-action generally presented challenge English-language professionals. Furthermore, most viewers were previously unfamiliar dubbing. Therefore, possible. utilise accents standard, regional foreign) depending variables, country where version was created director. article, analysed their determine presence accent developing trends. studied released between 2021 available platform Ireland UK throughout 2021. We ultimately draw conclusions reveal our observations current practices